Thomas Edsall brings us this beautiful piece of microtargeting, showing the partisan breakdown of various alcohol choices:
Now, call me a cynic, but I'm just not sure how useful this information is to a political campaign. I mean, with a decent political list, you should be able to figure out my party ID, my age, my race, my marital status, my religion, my voter turnout history, and my area of residence. Just how useful is it to also know that I prefer scotch to bourbon?
That said, it's a fun chart. I would not have thought that cognac -- the drink of Louis XIV, Kim Jong Il, and Winston Churchill -- would be the furthest left, but there you are. I also like that Budweiser (which is union made) is to the left of Coors (which is not).
