Sunday, September 26, 2010
The OkCupid dating service decided to do a study of the profiles of half a million of its subscribers, looking at which terms and phrases subscribers use to describe their interests and breaking down the results by race and gender. They provide some wonderful word-cloud analyses. The results are amusing, if not terribly shocking. White guys, the study summarizes, are into "sweaty guitar rock, bro-on-bro comedies, things with engines, and dystopias," while white women seem to be into "bonfires, boating, horseback riding, thunderstorms." They further summarize these two categories as "frat house" and "escapism." Pretty interesting interactions of race and religion in there, as well.