Wednesday, November 4, 2009

The ultimate robo-call

The Bloomberg campaign, blessed with more money than it could spend (almost), tried something innovative this year with robo-calling:
His campaign came up with a scheme of precisely targeted calls, so that you might get a recorded call from your own building manager, or a call precisely keyed to language — older immigrant voters might get a call in their language, younger voters in English with an accent!
Of course, none of this probably made a difference to anyone but the now-flush robo-calling firms. Still, creative!

(h/t Yglesias)

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